Target Markets

In today's world, if a company is in the network, is a global business. Effective international campaigns require a balance between centralized control and local flexibility, given the centralized market, product vision and brand experience, combined with local knowledge on the advertiser's target markets.

Managing an international campaign

Content Management CS automatically creates a uniform marketing platform from their central vision for their local advertisers. Active sharing of marketing campaigns, can immediately take advantage of existing marketing assets, while others for their own localized audiences.

Since the intention of translating the complete translation

CS Tridion provides a translation workflow completely. From the time you apply a translation to the launch of the campaign, through the approval processes. Retaining full ownership of its assets and its translation, translation memory, translation process should not delay never a coordinated global launch.

Introduction of marketing in emerging markets

CS Tridion provides a low cost platform that allows new offices in emerging markets on board. The use of existing marketing assets, resources, translation and web site design allows you to create a website or a new e-mail campaign and print materials in a fast and easy.

Creating a multi-channel experience

CS Tridion reduces the cost of filing online marketing strategies across multiple sites and at the same time, it allows the reuse of resources across multiple channels:

• Cree marketing assets once and use them often.
• Reuse translation assets
• Ensure consistency of brand messages in their international presence on the network