Database Marketing

In this section, we present a brief explanation of the call "Database marketing", which is simply the use of databases (Info) customer focused.

The importance of databases:

Know your customer and knowing your preferences is a vital resource in product development and sales strategies. Able to know with Basic data accuracy customer segmentation (sex, age, basic preferences etc) and perhaps to go beyond the knowledge (Personal preferences, hobbies, basic tastes, preferred brands) are valuable resources for businesses.

The data collected from customers, form bases of customers, registered users and potential buyers, who will likely to receive updated information about products and services offered.

In this environment, the collection of databases served at companies to:

• Maintain constant communication with customers (mail, telephone, email etc)
• Knowing the buying trends of the target market.
• Personalized care to users. Importantly, the "Personalization" Is considered as the fifth P in the marketing mix.
• Build branding and advertising strategies. When we offering, we are generating constant advertisement simultaneously.
• Use specific customer segments for product placement Specific coming directly to the purchaser or user.
• Discuss the news, promotions and related news Sometimes business and the sector that spends company.

In short, maintaining databases, is an information tool very valuable and can be used effectively in generating sales and profits.

The new information management tools :

Owning and managing customer databases, involves an information problem, which generates considerations storage, security and use.

Given these problems appear processes and technologies looking to meet new needs in information management companies. Born then new concepts that will be applied to the management large volumes of information:

Data warehouse: It is simply the term for "storage volumes of information." Consists practically in the use of storage systems electronic or magnetic media in an environment of security information gathered.

Fullfilment: Basically there are strategies loyalty through constant communication and feedback seeking the comfort of customer communication and seeking improved sales levels.

Data mining: It involves extracting information from existing databases to take advantage of them for specific purposes.